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September 23rd, 2003 The Swedish Blood Circulation Run 2003 - A Success!  In May, Octapharma Sweden announced that they would be a major sponsor for of The Blood Circulation, a unique national run that aims to raise awareness about blood donations, recruit new donors, and increase the blood supply. This was the tenth straight year of supporting the run by Octapharma Sweden, held in June, 2003. We report the positive results of this distinctive blood campaign in this follow up story. Excellent promotion of this event by local sports clubs, blood centers, and Octapharma led to a high turnout. A questionnaire performed by the blood centers some weeks before the run, showed that most of their donors (in some cases 100%!) knew about the run and that more than 99% thought that it a very good way to enhance community participation in blood donation. It proved to be an extremely successful event, attracting almost 20,000 people, an increase of 35% over the previous year. Participants ranged from professional runners to walking teams, who made their way through 8 cities in Sweden. Local press coverage was extensive and positive with headlines like “The Smiling Running Party.” A variety of information was available for potential donors and interested persons who wanted to learn more about blood as a precious resource, the need for blood donations, and the therapeutic scope for plasma-derived pharmaceuticals. Activities before and during the run resulted in several hundred people signing up to become blood donors! Existing donors were honoured as VIPs, and given a red T-shirt containing the text, “A blood donor is always a step ahead.”Octapharma is proud to support this important event! © Octapharma AG, 2003 |